MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Social platforms are helping political parties to influence undecided and young voters

Social platforms are helping political parties to influence undecided and young voters

Someone previously stated that modern elections are fought on social media, and we can’t agree more. Social media platforms are proving to be one of the best apparatus for identity politics and narrative-setting in India. Social media has become a tool for political communication, and according to Reuters, people are using Facebook as their news source. The new and rising dependency on social media for information has added a new element to the Indian elections. Most of the impact is created through the social media platforms on undecided and young voters who end up voting for parties that influence them the most.

This marginal shift is achieved through one’s inclination towards others, and this has, in turn, led to various marginal victories for the political parties. In the recently concluded Bihar election, it was found that people were using WhatsApp by two folds when compared to the normal usage. However, it must be noted that a messaging platform like WhatsApp is end-to-end encrypted, and it significantly reduces the scope for network carriers to keep a check. Spreading content on the social platform is but, it is illegal to spread fake news and create distress among the general public.

YOU MAY ALSO LIKE

Salesforce Expands into Thailand, Opens Office in Bangkok

Salesforce has announced permanent presence in Thailand by launching its new office in the country’s capital, Bangkok. The permanent presence wi...

GMLL is expected to soon add two more stores to its retail arm ‘Price Mantra’

Garment Mantra Lifestyle, a popular name in the Indian fashion retail segment, recently made an announcement that the company is expanding its retail ...

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

Business Travelers to Stay at Singapore’s Changi Airport Bubble

Singapore’s open economy depends heavily on tourism and business. But its vibrant but small economy has been hurting as the circumstances due to...

RECOMMENDED