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The Silicon Review Asia

Social platforms are helping political parties to influence undecided and young voters

Social platforms are helping political parties to influence undecided and young voters

Someone previously stated that modern elections are fought on social media, and we can’t agree more. Social media platforms are proving to be one of the best apparatus for identity politics and narrative-setting in India. Social media has become a tool for political communication, and according to Reuters, people are using Facebook as their news source. The new and rising dependency on social media for information has added a new element to the Indian elections. Most of the impact is created through the social media platforms on undecided and young voters who end up voting for parties that influence them the most.

This marginal shift is achieved through one’s inclination towards others, and this has, in turn, led to various marginal victories for the political parties. In the recently concluded Bihar election, it was found that people were using WhatsApp by two folds when compared to the normal usage. However, it must be noted that a messaging platform like WhatsApp is end-to-end encrypted, and it significantly reduces the scope for network carriers to keep a check. Spreading content on the social platform is but, it is illegal to spread fake news and create distress among the general public.


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