The Silicon Review ^Asia

Consumer healthcare company WOW Tech has recently received investments from Asian private equity (PE) firm CDH Investments. WOW Tech will now improve operations by leveraging on CDH’s network of suppliers and distributors.

The German consumer healthcare company, WOW Tech designs, manufactures and markets intimate health and wellness products. According to CDH, the global intimate health and sensual wellness market has a huge potential for growth. CDH has been proactively looking for a professionally managed, high-quality company in this segment. The reason behind this is the rising popularity of intimate wellness products in Asian markets. Valued at $11.5 billion, the Asia Pacific market for intimate wellness products is growing at an annual compound rate of 6 percent. WOW Tech’s current management and existing investors will now welcome the new members from CDH. WOW Tech’s existing employees will remain with the company in both strategic and operational functions. CDH is said to possess over $19 billion in assets under management across sectors ranging from consumer healthcare, financial services, industrial manufacturing, and real estate.

After securing $1.5 billion in commitments CDH’s sixth US dollar-denominated PE fund was closed late last year. The company has missed its initial target of raising around $2.5 billion.