The Silicon Review ^Asia

Google will roll out its own shopping tab in India. The company is in talks with India’s Paytm and Flipkart to participate in the shopping tab initiative.

According to Google, after working on the tab for several months, the company will make its shopping tab debut in India at the earliest, prior to a full-fledged launch before the year-end. Once the tab is launched, users will be able to go through the merchant websites or e-commerce platforms. After that, the users can search and buy products directly from them.

The interface of the shopping tab will be similar to the news or images tab which is on the Google search page. It will allow the users to shift through various merchant listings of the desired products which are they looking for.

Currently, the online shopping users visit an e-commerce website directly to search a specific product. Google already have listings on their products through its product listing ads, so, the users will have more control with the new shopping tab. The users can filter their desired products based on the prices or any other attributes. It will also give more detailed features of the products on the detail page.

Google’s shopping tab is currently being used in 30 countries. The company has witnessed a high degree of customer engagement largely because of the specificity that product search allows (filter by attributes like color and shape).