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Tencent’s flagship game, “Honor of Kings” to have an international launch

Tencent’s flagship game, “Honor of Kings” to have an international launch

The game was ranked the world's top-grossing game in April

Tencent, China's Internet-based platform company is all set to launch its flagship game, Honor of Kings globally. The Shenzhen-based company's multiplayer action game,  popular in China, has been consistently its most profitable, bringing in $10 billion in revenue between its 2015 launch and September last year, according to data firm Sensor Tower. Tencent's international launch of the top-grossing game highlights the company's focus on expanding globally because the domestic market has become fiercely competitive and tarnished by a harsh regulatory crackdown. China's gaming regulator has not granted any new game licenses to Tencent in China since last June. Tencent reported that its domestic revenue dropped 1% in the first quarter while international revenue rose 4%.

Honor of Kings is a quick-match mobile multiplayer online battle arena (MOBA) game. The game has over 95% of its users in China, is inspired by League of Legends. It was ranked the world's top-grossing game in April, with more than $274 million in player spending. The company launched an international adaptation of "Honor of Kings" called "Arena of Valor" in 2016. The game was not a major success. International version of the game will be launched by Tencent's new Singapore-based brand Level Infinite, which was formed last year to help Tencent release games outside China.


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