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The Silicon Review Asia

Tencent’s flagship game, “Honor of Kings” to have an international launch

Tencent’s flagship game, “Honor of Kings” to have an international launch

The game was ranked the world's top-grossing game in April

Tencent, China's Internet-based platform company is all set to launch its flagship game, Honor of Kings globally. The Shenzhen-based company's multiplayer action game,  popular in China, has been consistently its most profitable, bringing in $10 billion in revenue between its 2015 launch and September last year, according to data firm Sensor Tower. Tencent's international launch of the top-grossing game highlights the company's focus on expanding globally because the domestic market has become fiercely competitive and tarnished by a harsh regulatory crackdown. China's gaming regulator has not granted any new game licenses to Tencent in China since last June. Tencent reported that its domestic revenue dropped 1% in the first quarter while international revenue rose 4%.

Honor of Kings is a quick-match mobile multiplayer online battle arena (MOBA) game. The game has over 95% of its users in China, is inspired by League of Legends. It was ranked the world's top-grossing game in April, with more than $274 million in player spending. The company launched an international adaptation of "Honor of Kings" called "Arena of Valor" in 2016. The game was not a major success. International version of the game will be launched by Tencent's new Singapore-based brand Level Infinite, which was formed last year to help Tencent release games outside China.

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