MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Mobile-first Southeast Asia (SEA) pushes online gaming to new levels

Mobile-first Southeast Asia (SEA) pushes online gaming to new levels

The online gaming market of Southeast Asia (SEA) has seen a phenomenal boom over the years and hence it cannot be ignored by marketers. A major reason behind this fact is that the region is primarily mobile-first.

Each country in SEA has its nuances in gaming culture and understanding this is crucial for marketers. Today, smartphones have become the go-to gaming platform for both competitive and casual gamers. This also helps level the playing field as a new generation of players come from all income levels and will now be able to compete at a high level without expensive hardware. The e-sports gaming scene had more than 50,000 competing teams last year with Arena of Valor (ROV) and PUBG Mobile as the top two leading games in the Asian market. The growth of the SEA’s gaming culture has been organic but is still quite nascent. Scaling it would require connecting the dots between gamers and brands that can grant them the opportunity. Gamers need to also develop their skills in business and social media.

All over the world, the gaming culture is becoming a fever with Singapore going all in to become an e-sports hub by hosting competitions such as the ‘Singapore Major’ with total prizes over US $ 940,000. The 2022 Asian games will recognize e-sports and could potentially make it in the Olympics shortly as well.

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED