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The Silicon Review Asia

Sony is on the verge of losing gamers on home turf due to poor supply and marketing

Sony is on the verge of losing gamers on home turf due to poor supply and marketing

Sony Interactive Entertainment's focus on catering to the needs of the US and other overseas markets has left many Japanese gamers very disappointed. PS5 supply strategy in Japan has received poor reception since the console's rollout in November. Local supplies were not ramped up by Sony even during the festival season, which is one of the hottest time for video consoles. Japanese gamers are even more disappointed to know that Sony has stopped the shipping activity entirely except for the PS4. The crunch in supplies was furthermore highlighted on Jan1 when Yodobashi Camera put the new console on the store shelves even though the Covid cases are surging.

Due to the ongoing pandemic, many stores are forced to conduct an online lottery to decide the winner, and the industry has chosen to go ahead with the online lottery method to make sure that there is no huge crowd at stores and prevent people from purchasing in bulk and reselling. It came as quite a shock to Japanese gamers when it was reported that Sony has also stopped shipments of many PS4 models in Japan. Gamers showed their disappointment on Twitter where one of the tweets said, "I need to buy PS5 now,"

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