MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Sony is on the verge of losing gamers on home turf due to poor supply and marketing

Sony is on the verge of losing gamers on home turf due to poor supply and marketing

Sony Interactive Entertainment's focus on catering to the needs of the US and other overseas markets has left many Japanese gamers very disappointed. PS5 supply strategy in Japan has received poor reception since the console's rollout in November. Local supplies were not ramped up by Sony even during the festival season, which is one of the hottest time for video consoles. Japanese gamers are even more disappointed to know that Sony has stopped the shipping activity entirely except for the PS4. The crunch in supplies was furthermore highlighted on Jan1 when Yodobashi Camera put the new console on the store shelves even though the Covid cases are surging.

Due to the ongoing pandemic, many stores are forced to conduct an online lottery to decide the winner, and the industry has chosen to go ahead with the online lottery method to make sure that there is no huge crowd at stores and prevent people from purchasing in bulk and reselling. It came as quite a shock to Japanese gamers when it was reported that Sony has also stopped shipments of many PS4 models in Japan. Gamers showed their disappointment on Twitter where one of the tweets said, "I need to buy PS5 now,"

YOU MAY ALSO LIKE

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

Business Travelers to Stay at Singapore’s Changi Airport Bubble

Singapore’s open economy depends heavily on tourism and business. But its vibrant but small economy has been hurting as the circumstances due to...

Countries in Asia-Pacific are marching towards ‘green recovery’ amidst Covid-19 crisis

2020 has been an unforgettable year for many of us. The ongoing Covid crisis has reminded people that it is very important to have an uninterrupted an...

Department of Telecommunication to announce the new schedule for 5G trials

Department of Telecommunications (DoT) is all set to announce the new schedule for 5G trials. The Dot made this decision after being pulled by the par...

RECOMMENDED