MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Female gamers are now leading the gaming field across all of Asia's key markets

Female gamers are now leading the gaming field across all of Asia's key markets

The male contenders have dominated the gaming sector for several decades, but now the trend is changing. Many female gamers are now leading the world of video games in Asia faster than male rivals. Women are leveling the gaming arena in Asia's key markets, including China, India, and Japan. In data commissioned by Google, it is said that the female gaming community has seen an increase of 19%.

Among the millions of gamers joining the ranks every year, females have been a massive catalyst for growth. "More and more female gamers are drawn to the fun, flexibility, and freedom that mobile gaming affords. This is especially the case in Asia, where mobiles are the primary internet-enabled device for many people," said Matt Brocklehurst, head of apps, partnerships and platform marketing, Google Asia Pacific.

Gaming now has become an extremely lucrative platform; many gaming companies like EA and Activision Blizzard are making female-centric games and are more adaptable. Many female gamers have participated in several gaming competitions conducted around the globe. Top female e-sport players have earned upwards of $20m (£16m) through sponsorship, prize money, and endorsements. With this, the gaming sector is trying to attract more female contenders.

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED