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The Silicon Review Asia

Female gamers are now leading the gaming field across all of Asia's key markets

Female gamers are now leading the gaming field across all of Asia's key markets

The male contenders have dominated the gaming sector for several decades, but now the trend is changing. Many female gamers are now leading the world of video games in Asia faster than male rivals. Women are leveling the gaming arena in Asia's key markets, including China, India, and Japan. In data commissioned by Google, it is said that the female gaming community has seen an increase of 19%.

Among the millions of gamers joining the ranks every year, females have been a massive catalyst for growth. "More and more female gamers are drawn to the fun, flexibility, and freedom that mobile gaming affords. This is especially the case in Asia, where mobiles are the primary internet-enabled device for many people," said Matt Brocklehurst, head of apps, partnerships and platform marketing, Google Asia Pacific.

Gaming now has become an extremely lucrative platform; many gaming companies like EA and Activision Blizzard are making female-centric games and are more adaptable. Many female gamers have participated in several gaming competitions conducted around the globe. Top female e-sport players have earned upwards of $20m (£16m) through sponsorship, prize money, and endorsements. With this, the gaming sector is trying to attract more female contenders.


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