The Silicon Review
14 September, 2020
The IPL will be back this year and fans are surely happy that there is no more uncertainty about its return. On August 2nd, it was announced by the IPL Governing Council that this year’s IPL will be happening on September 19 until November 10 and it will take place in the UAE.
This year has simply been tough for sports and many other industries. Many sports leagues were canceled or had to be postponed in March. Because of this, other industries that are in close ties with sports are also affected like sports betting. The lack of sports events didn’t give punters plenty of odds to wager on.
Now that the return of the IPL has been confirmed, you can expect that many online sportsbooks will be offering odds on this like 10CRIC – Cricket and Casino site in India. India has always been a big fan of cricket and its return may have a huge impact on uplifting the people’s spirits during this time and also even the country’s other industries. It is expected that other industries will be benefiting from the IPL’s return, like the food industry.
Some restaurants in India are expecting that there will be at least a 30 percent boost in-home delivery orders once the IPL is back on. However, they are not expecting much when it comes to having more dine-in customers. It is more likely that people will choose to remain home as more COVID 19 cases are being reported locally.
Because of this, restaurant places like Olive Group, Pizza Hut, Impresario Handmade, and KA Hospitality are now shifting their focus on home deliveries instead of focusing on their dine-in places. They are aiming to gain or acquire new customers when the IPL returns.
You can tell that restaurant chains are trying their best to make the IPL’s return worthwhile because many of them have started curating menus that will only be available during the IPL season. They are also offering discounts and are also exploring partnerships with different websites to get more customers.
AD Singh, the managing director of the olive Group of Restaurants spoke about IPL’s possible impact on the food delivery business. Singh said, “Big sporty events like the IPL can bring back food delivery business to pre-COVID-19 levels".
“With brands like Olive where customers seek a premium on the dine-in experience, and the food doesn’t travel so well, we don’t expect that spike, but the other portfolio will more than makeup,” Singh added as he talked about the offers that they have that will be available during the IPL season. He also mentioned that services by Fatty Bao and SodaBottleOpener Wala were also tweaked to be able to cater to home delivery orders.
KA Hospitality’s Bajaj also talked about the promos that they will have. “At Nara, we've collaborated with chef Harsh Dixit and curated a Thai street-style menu...At CinCin, we have frozen pizzas and lasagna trays. At Yauatcha, we're looking at introducing (affordable) assorted dim-sum baskets.”
Pizza Hut also expressed that they are expecting a 30 percent increase in delivery sales. This means that they could be witnessing around 90 percent of food delivery orders in the country because currently, there are already at 60 percent when it comes to this.
The Founder of Kouzina Foodtech that manages places like WarmOver, Kaatizone, and Indiana Burgers is also hoping that this cricket season will lead to a growth of monthly orders that’s around 60 to 75 percent.
Meanwhile, Divya Agarwal, the marketing head of the Impresario Handmade that also manages Socials and Smoke House Dell said that they are fairly new to preparing for an upcoming sports event. She said, "At Socials, we will launch IPL special menus including munchies, finger foods, combos, premixes, and do-it-yourself kits for top-performing dishes".
"For aggregators, a lot has to do with deep discounting...we are yet to figure if we want to participate in deep discounts," she added when talking about how they will be offering their promos. This is something that other restaurants are doing with platforms like Swiggy and Zomato.
Since restaurants are expecting a boost in delivery services in the next few weeks, food delivery services like Zomato and Swiggy are also preparing for the coming weeks. They are also partnering with restaurant chins for discounts and other services.
Pizza Hut India did say that platforms like Swiggy and Zomato are important parts of their channel mix. They know that these platforms will also support their delivery sales during the IPL season.
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