Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
CEO ReviewCompany Review

The Silicon Review Asia

PepsiCo Goes For Second Year of Its Brand Incubator Programme

PepsiCo Goes For Second Year of Its Brand Incubator Programme

PepsiCo yesterday announced the 2nd year of its Nutrition Greenhouse incubator programme. Issuing an open call for entrepreneurs to apply, the American multinational Food, Snack, and Beverage Company is going to choose 10 emerging brands in the nutrition vertical and whose products are aimed at European consumers. 

With an initial funding of €20,000, the selected brands will get the chance to work alongside some of the industry experts of PepsiCo’s leading brands such as Quaker, Alvalle, Sunbites, and Tropicana. In addition to the initial funding, each of the entrepreneurs will be benefited with a six-month mentorship programme with some of PepsiCo’s well-known executives. And at the end of the programme, the winning company will be awarded a prize amount of €100,000 to continue its expansion.

First launched in 2017, the initiative has seen 8 companies achieving a significant growth of over €10 million – a fourfold increase in sales over its duration. The brands that were selected last year include makers of insect snacks, seaweed protein, and Nordic birch water.

 “We are delighted to be returning with our Nutrition Greenhouse programme for a second year. Our overarching goal remains the same – to partner with the best and brightest food and beverage entrepreneurs in Europe and give them the opportunity to bring their products to the world on a global scale,” says Juan Ignacio Amat, vice president of nutrition for PepsiCo Western Europe and Sub-Saharan Africa.


Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...