The Silicon Review ^Asia

The food delivery apps have come up with plans to deduce the losses that have occurred this year and they are set to cut down the deep discounts. This move by the food aggregators will ensure that they will be the direct benefactors and will gain profit.

Online food delivery apps and food aggregators such as; Zomato and Dine-in aggregators have accepted to rationalize and tone down the offers which they make to the members, after a series of meetings which were held from over the past three days. “It was decided that all aggregators will rejig their features, which will allow the restaurant-customer ecosystem to detox from the addiction of deep discounts that has crippled the industry,” stated that National Restaurant Association of India.

Certain places including Goa, Kolkata, Pune, Mumbai, Bangalore, and Vadodara have already delisted out from the food delivery aggregators, and have reported that the deep discounts on food items are causing serious trouble in their business models.

This move by Zomato is supported by other Online food delivery apps. “As an industry body, NRAI had to take a stand for all aggregators. However, their major issue is around deep discounts,” mentioned AnkitMehrotra, co-founder and CEO of Dineout.

This move by the food aggregators has made many customers move away from dine-in and also the customers are giving an upper hand to the food delivery aggregators and are supporting this move.