Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
CEO ReviewCompany Review

The Silicon Review Asia

Nestle India Plans to Launch Products in the Organic Food Category

Nestle India Plans to Launch Products in the Organic Food Category

Recently Nestle India has announced of its plans to dive into the organic food segment in a move to grab more consumers and opportunities while boosting up its food and nutrition portfolio. In order to do that, Nestle will make three product launches in the category of organic foods which will include an organic version of its cereals brand, Ceregrow.

Suresh Narayanan, Chairman and Managing Director of Nestle India, said that the issues arising out of credit flows in the market and aberrations with certain channels have led to a rural slowdown, looking at it from the FMCG industry perspective. However, it will still be too soon to jump to the conclusion that it is a systemic issue, he says, adding that he believes the fundamental view on strong consumption led growth cannot be dismissed.

Nestle obtains 25 percent of its sales from rural areas while being consistent with its 75 percent sales from urban regions. But the less than normal levels of monsoon have a chance in affecting its sales as far as the demands in the rural areas are concerned.“We are working with farms with expertise in organic farming capabilities in Rajasthan, Andhra Pradesh and Karnataka, to procure organic raw materials. Now that we have built expertise in terms of sourcing and procurement, we will look at expanding our organic food portfolio”, said Suresh Narayan. Currently, the FMCG industry is experiencing certain issues regarding the slowdown in rural demands, but Nestle has managed to take its growth to a double digit in its sixth quarter.


Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...