MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

McDonald’s Gohan burger: The fast food behemoth’s take on the indigenous food of Japan

McDonald’s Gohan burger: The fast food behemoth’s take on the indigenous food of Japan

McDonalds, one of the most well-known fast food giants started by Ronald McDonald, has taken on a new initiative in order to up its sales in Japan. The company has decided to embrace the culture of rice cakes, one of the most popular foods in the country, and innovate a burger using the cakes along with traditional McDonald flavors. The decision came after extensive surveys which revealed that the people of Japan preferred rice over bread during their meals.

"The reaction was huge. People didn't know there was going to be a new product so it created a lot of suspense. Everyone had a lot of hope for what it would be.The decision to launch the rice burger bun was based on customer feedback and on market research that showed that people in Japan in their 30s and 40s preferred rice over bread for dinner, while still being fond of the staple teriyaki and fried chicken burgers they'd eaten as teenagers and young adults," Kokoro Toyama, McDonald's Japan rice burger representative, told CNN Business.

Fast food companies have long since been known for shaping their offerings in order to cater to the preferred tastes of the local market. McDonalds has been offering altered products like the Maharaja Mac in India and the Gohan burger of Japan since a while.

YOU MAY ALSO LIKE

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

Business Travelers to Stay at Singapore’s Changi Airport Bubble

Singapore’s open economy depends heavily on tourism and business. But its vibrant but small economy has been hurting as the circumstances due to...

Countries in Asia-Pacific are marching towards ‘green recovery’ amidst Covid-19 crisis

2020 has been an unforgettable year for many of us. The ongoing Covid crisis has reminded people that it is very important to have an uninterrupted an...

Department of Telecommunication to announce the new schedule for 5G trials

Department of Telecommunications (DoT) is all set to announce the new schedule for 5G trials. The Dot made this decision after being pulled by the par...

RECOMMENDED