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The Silicon Review Asia

Mars invests Rs 500 crore, aims to expand its market in India

Mars invests Rs 500 crore, aims to expand its market in India

With an investment of about Rs 500 crore, Mars is putting money into improving the lines that make pet food.

Mars Inc., the US manufacturer of confectionery and pet food, plans to expand its India operations with continued investments in brownfield operations now that production of chocolates and sweets in the country has reached pre-Covid levels, the company’s top executive stated. With this, the company is also investing about Rs 500 crores in the brownfield expansion of its Siddipet (Telangana) plant, which will strengthen its lines for making pet food.

Industry statistics show that since 2002, Mars has invested more than $200 million in its activities in India. There are four manufacturers there—two for gum and mints, one for pet food, and one for chocolate. Mars Wrigley India produces Pedigree pet food, Boomer gum, Snickers and Galaxy candies in addition to importing Royal Canin.

Along with these products, Mars Wrigley India also sells M&Ms, Orbit, and Wrigley's Doublemint chocolates, gums, and mints. Since India is one of Mars's most important markets, the company plans to increase investment as well as manufacturing there to better satisfy consumer demand. The corporation has expanded as a result of inflationary pressure.


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