MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Licious launches “NoFreeKaMaal” digital campaign aiming to create awareness about healthy meat experience

Licious launches “NoFreeKaMaal” digital campaign aiming to create awareness about healthy meat experience

Licious, a Bengaluru-based online meat selling platform has started a new digital campaign called #NoFreeKaMaal. The startup promises to deliver world-class fresh meats and seafood free from antibiotics and preservatives. Building on the brand’s mission, the campaign featuring actor Namit Das makes a strong point about the issue of quality and hygiene.

Licious is one and the only brand to explore visual storytelling to address the pain points of hygiene,quality, freshness, and convenience when it comes to buying meat and seafood. Since its inception, the company has worked to address these issues successfully and create awareness about healthy meat experience amongst its customers.

The three-film series targets mainly Mumbai and Pune, where the brand started its service a few months ago. It talks about the three most annoying things we face when we buy meat and fish from local markets: vermin, odour, and the nuisance caused by strays. The ad is humorous and uses everyday life situations to throw light on these issues.

“If you have ever visited an Indian meat and seafood market, you would be familiar with the squalor, chaos, and mess that they have to offer. Along with the meat or fish, the butcher/fisherman also packs a few freebies- a bit of stench and buzzing flies. Getting hands on some good quality meat shouldn’t be this difficult,” says Vanda Ferrao, Head-Marketing, Licious.

#NoFreeKaMaal is a hilarious and relatable campaign on this everyday issue. In the nutshell, the ad conveys the brand’s core functional benefit, which is its offering of high-quality meat and seafood at customers’ doorstep without dealing with any such hassles. The first of the three-film ad will be aired today.

YOU MAY ALSO LIKE

Salesforce Expands into Thailand, Opens Office in Bangkok

Salesforce has announced permanent presence in Thailand by launching its new office in the country’s capital, Bangkok. The permanent presence wi...

GMLL is expected to soon add two more stores to its retail arm ‘Price Mantra’

Garment Mantra Lifestyle, a popular name in the Indian fashion retail segment, recently made an announcement that the company is expanding its retail ...

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

Business Travelers to Stay at Singapore’s Changi Airport Bubble

Singapore’s open economy depends heavily on tourism and business. But its vibrant but small economy has been hurting as the circumstances due to...

RECOMMENDED