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The Silicon Review Asia

India and China are the hugest markets for Coca-Cola in Asia

India and China are the hugest markets for Coca-Cola in Asia

Coca-Cola said that India and China are their hugest markets in the Asia-Pacific region. These regions helped the soda behemoth to post a 4 per cent volume growth during the July-September quarter (Q2). The company which is headquartered in Atlanta had recently taken over the vitamin water industry by launching Smartwater in its Asian market where India is the fourth largest consumer of the product. They also came out with tinier sized cans of their soda which makes it more convenient for consumers who are looking for a tiny drink to quench their thirst.

“During the year, the company leveraged the leader, challenger, and explorer framework to successfully grow Smartwater in India, where it has become the second-largest premium water brand in the market.The rollout supports ongoing efforts to deliver more beverage options that meet changing preferences, lifestyles and tastes. It's also an example of the company's commitment to move quickly, bring more drinks to the shelf,” reported Coca-Cola.

They are also planning on rolling out brands of water, juice, milk and sports drinks in order to make their vision come true of being a complete beverage company providing anything and everything that a consumer may want.


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