Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleRed Hat
CEO ReviewCompany Review

The Silicon Review Asia

India: Burger King Outdoes its Rival Starbucks in FY18 Sales

India: Burger King Outdoes its Rival Starbucks in FY18 Sales

In the fiscal year for 2018, Burger King’s sales in India were more than Starbucks. The outlets of both the American Food and beverage brands reported an average sale of almost Rs. 3 crore per year in India, but Burger King left the Coffee giant behind.

“Burger King India witnessed double-digit same-store sales and traffic growth while continuing to open new restaurants at a rapid pace, exceeding all players,” said Rajeev Varman, CEO of Burger King India.

Burger King notched up its sales mainly because of its attractive- entry-level pricing, the introduction of vegetarian menu and expansion of stores across new cities.

In 2014, food giant Burger King made its debut in India. In FY18, it registered a sale of Rs, 389 crores which increased their sales by 66%. Rivals Starbucks rolled out its first store in the country in 2012 but registered with a growth rate of only 28% (Rs. 348 crores).

In terms of store expansion for both the brands, India has proved to be a sanctuary for them to grow their market. Until March 2018, Burger King had 129 stores and Starbucks had 116 stores across various cities.

However, Burger King also beat Domino’s Pizza and Dunkin Doughnuts in terms of per day sale by all outlets across the country.

According to a report, Burger King topped the group with Domino’s Pizza and Pizza Hut in offering foods and beverages at the lowest prices after promotions.


Pine Labs Reaffirms its Commitment to Indian Payments Space with Qfix Acquisition

HDFC Bank is Qfix's main distribution partner Pine Labs has announced that it has acquired Qfix, a Mumbai-based online payments startup. This acquisi...

Salesforce Expands into Thailand, Opens Office in Bangkok

Salesforce has announced permanent presence in Thailand by launching its new office in the country’s capital, Bangkok. The permanent presence wi...

GMLL is expected to soon add two more stores to its retail arm ‘Price Mantra’

Garment Mantra Lifestyle, a popular name in the Indian fashion retail segment, recently made an announcement that the company is expanding its retail ...

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...