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The Silicon Review Asia

IMS Digital Ventures Announces Launch of its New E-Commerce Platform

IMS Digital Ventures Announces Launch of its New E-Commerce Platform

The venture building arm of Integrated Management Systems, IMS Digital Ventures, has launched an end-to-end e-commerce platform that will help Direct-to-Consumer (DTC) brands greatly. This platform is an all-in-one solution and has been named Acuity.

Acuity will help power growth for startups mainly who frequently encounter hurdles from the third-party e-commerce solution providers. This platform will remove such difficulties by combining its next-generation ecommerce platform with a robust portfolio of supportive services, providing small- to medium-sized brands the means to compete against established market leaders through agile growth globally and at scale.

"We realized that most young brands don't compete on the same playing field as their larger, more established rivals when it comes to ecommerce capabilities. We've decided to give them a fair shot by investing in Acuity," said Anastasios Papadopoulos, CEO of Integrated Management Systems (IMS) and IMS Digital Ventures.

Acuity is a game-changing technology that will benefit from the expertise of both IMS and IMS Digital Ventures. Acuity framework comprises of three pillars that de-silo ecommerce operations from digital marketing and data, creating a fully integrated ecosystem. The platform will create new opportunities for brands to take their DTC business to the next level.

 

 

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