The Silicon Review ^Asia

The E-commerce giant Flipkart on Monday announced a partnership with Japanese based consumer products brands MINISO, to add on to the independent value platform 2 GUD.  This agreement will offer 2GUD online distribution rights for MINISO’s products in Japan as well as in India, ahead of this festive season.

This will enable the brand to reach a million-plus consumer base across the country and will also increase the sales from this month's end as it is the festive season in India. MINISO India is also planning to bring different ranges of merchandise which ranges from household to consumer goods under one roof with the help of Flipkart.

"The partnership will allow MINISO to extend its reach beyond its existing brick-and-mortar stores, into Tier-2 and Tier-3 cities," said the employee of MINISO. The new partnership will help the customers to get better and more stylish products, a strong value for money.

Tyrone Li Head of MINISO said thatthe brand is committed to creating the best shopping experience for the consumers.  This collaboration with 2GUD and Flipkart will help to strengthen the firm and to achieve the marketing goal on a large scale.

The company is perfectly aligned with the new trends, offering high-quality products and this partnership will enable them to achieve faster growth in the market that has a lot of potentials. Both the firms ensured that this new partnership will provide a festival bonanza to its customers.