The Silicon Review ^Asia

The e-commerce company has unveiled Visa Safe Click (VSC), powered by Visa, which eliminates the need for OTP. Flipkart (owned by Walmart) has announced the launch of Visa Safe Click (VSC) on Monday. Powered by Visa, the new payments solution will now be available on Flipkart and will enable the e-commerce platform to deploy India’s first in-app device based network authentication solution.  VSC will eliminate the need for ‘one time passwords’ (OTP) for transactions up to Rs 2000 while ensuring a secure payment experience. Flipkart has said that it aims to reduce the number of steps a consumer goes through in order to check out a certain product. Consumers can easily complete their purchases especially in regions where the internet connection is slow or e-literacy is limited.

Flipkart offers customers the benefit of faster checkout time resulting in more shopping carts being fulfilled with ease. "OTP-based authentication is one of the biggest points of friction in online card transactions, wherein we have observed significant customer drop-offs. At Flipkart, it is our constant endeavour to simplify and quicken the shopping experience for customers on our platform, to increase their comfort and convenience,” said Ranjith Boyanapalli, head - fintech and payments group at Flipkart. “VSC is the outcome of one such effort and completely replaces OTP with a background authentication, removing the need for any additional customer action. Through this initiative, we hope more consumers can make small-ticket purchases more easily and complete their purchase journey in a click.”

While this feature is solely for small ticket purchases mounting up to Rs 2000, Flipkart says that it has several initiatives to facilitate larger purchases.