The Silicon Review ^Asia

This partnership will help propel Flipkart into its next phase of growth

Flipkart has announced strategic partnership with Google Cloud. This multi-year strategic partnership will help the company propel the Indian e-commerce giant into its next phase of growth and advance its vision.

Under this partnership, Flipkart will leverage Google Cloud's secure and scalable global infrastructure and advanced networking technologies. With Google Cloud's help Flipkart will be able to deliver robust app access and performance even during peak traffic season. The company will also now be able to further its expansion in Tier 2 and Tier 3 markets in India.

"Our strategic alliance with Google Cloud will enable us to accelerate our digital transformation, power productivity and advance our innovation agenda. We are excited by Google Cloud’s unique strengths and experience in AI/ML and its proven scalability and security, all of which will be critical in our next phase of growth," said Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart.

Google Cloud's prowess in advanced data analytics and machine learning technologies will also help Flipkart analyze traffic and transactional data. This will enable Flipkart to gain insights into customer purchasing and shopping behavior and create more personalized recommendations to the shoppers.