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The Silicon Review Asia

Emerging technologies are playing an important role in China’s ecommerce growth

Emerging technologies are playing an important role in China’s ecommerce growth

Rapid advancements in various fields were promoted during the pandemic. Globally, companies are looking up to China as an example of retail and ecommerce innovation. Brand Love’s growth is promoted through experiential retail, and in the country, more than half of the population is using mobile to make payments and choose online deliveries that are completed within 30 minutes. This move has shown us how mature the ecommerce market is in China. The competitive landscape in China is also equally meeting new challenges. The whole dynamics and the environment is offering great reach to the potential marketers and customers to achieve success through standardization.

The ecommerce sellers in China are fully focused on delivering an exceptional experience to the customers, and the user journey is meticulously planned on product searches. These new moves make it very difficult for brands to create differentiation, and this forces them to pay for reaching their own consumers continuously. Generally, challenges create new opportunity, and popular apps like WeChat is also proving to be an antidote for the brands to thrive in these scenarios. The instant messaging feature of WeChat is helping ecommerce sellers sell their products directly to consumers without the need for a brand channel to promote them.


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