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The Silicon Review Asia

Dentsu and Riskified are now partnering to eliminate the risk factor from ecommerce transactions

Dentsu and Riskified are now partnering to eliminate the risk factor from ecommerce transactions

Dentsu Inc, a Japanese PR and advertising agency, has recently partnered with Riskified, an expert in fraud-prevention and e-commerce enablement solutions. Both the companies made an announcement in regards to the strategic partnership, and Riskified is expected to provide solutions to Dentsu’s portfolio of customers.  In the digital world we live in, merchants are frantically looking for ways to scale up their online capabilities so that businesses can easily adapt to the ever-changing selling realities. However, while the companies are on the hunt for leveraging the ecommerce boom, fraudsters are also looking to take advantage of the situation.

The fraudsters are investing efforts and time to break through the sophisticated fraud prevention solutions and make use of advanced strategies to bypass the same. When a merchant is prone to threats, they are not given a chance to reach their true potential. They also miss out greatly on the new revenue streams. To overcome the issues mentioned above, Riskified is delivering excellent solutions to ecommerce merchants. These solutions help merchants to increase revenue, safely venture across borders, and approve new orders while providing a great customer experience. The new partnership between the companies will aim at completely eliminating the risk factor out of the ecommerce transactions.

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