The Silicon Review ^Asia

The E-commerce giant Amazon has very recently revealed its fresh venture in the mission for the retail domination — the all new private-label accessories line intended at providing a reasonable option for shoes and handbags.

The brand, named as simply "The Fix", is allegedly based on designer-level trends, and will modify on a monthly basis as divergent to seasonally, with handbags beginning at US $49 and shoes starting at US$69.

The first start on collection - which went live very recently got good response- is said to embrace satin slides, fashion sneakers, studded flats, colourful mules, platforms and floral-embellished boots, among other looks.

Commenting on the launch and the label's target market, Amazon Fashion's director Kate Dimmock said: "Our customer is really looking for a great hit of style - something that's on-trend. They have an accessible price point and are well made. That was really a challenge. We are all about a breadth of selection, it's really a key part of Amazon's identity, and another key aspect for us with new styles releasing monthly."