MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Yahoo comes back with creative Digital Marketing ideas

Yahoo comes back with creative Digital Marketing ideas

It was after the completion of $4.48 billion acquisition of Yahoo's operating business that Verizon has formed a new subsidiary called Oath that included both AOL and Yahoo. Oath is a diverse house of more than a billion people around the world and advertising was always the key to Verizon’s plans for Oath. With the digital transformation taking place, the Oath owned Yahoo plans to go digital as it unveils its plans to pioneer digital creativity in one of the largest digital conferences.

The second Big Idea Chair Summit was on November 8, the full-house 500-attendant conference saw two global digital gurus, David Shing, digital prophet, Oath, and Jessica Lauretti, global head of RYOT Studio, on stage to reveal their visions and achievements in digital creativity and talk about the future of storytelling. RYOT studio has a presence in 14 countries across five continents, and offers premium end-to-end content marketing solution to brands. It is to be the Oath’s in- house state of the art global content studio. With its cutting edge technologies, the company is exploring the digital advertising solutions to reach towards more steady customers. In an interview Lauretti , global head of RYOT Studio, said content marketing is raising its head in the digital world, and that VR technology is still “one of today’s hottest trends to deliver human stories and raise the awareness of cultural uniqueness through immersive capabilities on a global scale”. In this way, Yahoo showed its efforts in creating a digital marketing niche by holding one of the largest digital conferences last week and is expected to succeed.

YOU MAY ALSO LIKE

Salesforce Expands into Thailand, Opens Office in Bangkok

Salesforce has announced permanent presence in Thailand by launching its new office in the country’s capital, Bangkok. The permanent presence wi...

GMLL is expected to soon add two more stores to its retail arm ‘Price Mantra’

Garment Mantra Lifestyle, a popular name in the Indian fashion retail segment, recently made an announcement that the company is expanding its retail ...

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

Business Travelers to Stay at Singapore’s Changi Airport Bubble

Singapore’s open economy depends heavily on tourism and business. But its vibrant but small economy has been hurting as the circumstances due to...

RECOMMENDED