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The Silicon Review Asia

Twitter to come up with 'explore' option to find tweets easily

Twitter to come up with 'explore' option to find tweets easily

Networking site Twitter recently added an "explore" tab that aims at make it easier to find interesting content, the latest move to boost engagement at the one-to-many messaging service.

According to project designer Angela Lam, the project was initially added to Twitter on Apple mobile devices and the feature was promised for Android-powered smartphones in coming weeks, combines trends, Moments, search and live video highlights in a single spot.

"Until today, you had to go to a few different places to find each of these experiences," Lam said in a blog post.

"As part of our continued efforts to make it easier to see what's happening, we're bringing all these together."

The intention was to make Twitter more inviting by making it simple to find news, trending topics, and popular tweets, according to Lam. San Francisco-based Twitter has been striving to boost its ranks of users and revenue. Well, the company is yet to announce the earnings from the final quarter of last year on February 9.

The networking site recently suffered net loss for the third quarter ended September 30 of $103 million, compared with a $132 million loss a year earlier. Meanwhile mostly collected from the advertising the revenues grew eight percent year-over-year to $616 million.

The key metric of monthly active users rose only modestly to 317 million from 313 million in the prior quarter -- a growth pace that has prompted concerns over Twitter's ability to keep up in the fast-moving world of social media. The analysts have been skeptical about Twitter's outlook for expansion, expressing concerns about its ability to entice users beyond its core base.

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