The Silicon Review ^Asia

It is important to be ahead of the game when it comes to digital marketing, but with ever-changing trends and new technologies, it can be said more easily than done. Here's a curated list of emerging developments to watch for in 2020 and current ones to live here to help you get a head start for the new year.Marketers can't ignore voice search anymore. Why? It is expected that 55 percent of households will own smart speaker devices by 2022, so optimizing voice search content needs to be a priority by 2020. New and original, interactive content can help cut through the noise of the company. 91 percent when purchasing online, consumers are looking for more interactive content. So, the next addition to the content marketing plans for the coming year should be shoppable posts, AR/VR, 360-degree video, quizzes, and polls.

Seventy-two percent of customers would prefer to learn about a product or service through video, so it's no surprise that video stays around. With so many benefits, more and more businesses are using video as a tool to communicate their messages, but simply churning out a poor quality video won’t equate to success. Quality over quantity is the answer when it comes to video. Influencer Marketing is an incredibly effective way to reach interested consumers. This provides 11 times higher ROI than other forms of digital advertising, so it doesn't go anywhere.There is now a wide pool of potential customers in search of a service you offer, but every day the market becomes more intense and sometimes more creative. The job is to beat them and keep the customers as they do their best to attract new people.