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The Silicon Review Asia

Entravision Communications Corporation branches out its global digital footprint

Entravision Communications Corporation branches out its global digital footprint

Entravision Communications Corporation entered a definitive agreement with MediaDonuts and acquired them with an unannounced sum of amount. MediaDonuts is one of the well-known digital marketing performance and branding company with offices across seven countries in the Asia-Pacific region. For more than a decade, MediaDonuts is into offering comprehensive digital advertising potential via its strategic partnerships with major global media and technology platforms. Headquartered in Singapore, MediaDonuts serves more than 500 technology and consumer brand clients.

“We are thrilled to announce our acquisition of MediaDonuts,” said Walter Ulloa, Chairman and Chief Executive Officer of Entravision. “This acquisition is a natural fit with the overall digital and global transformation strategy of our business. Entravision has always focused on providing advertising solutions in high growth markets and partnering with the strongest media and technology platforms in the world. We believe that the incorporation of MediaDonuts into the Entravision platform adds leadership, sales operations and digital offerings that will further propel our digital efforts.”

The acquisition helps Entravision in taking the company’s plan to the next step and become a leading marketing technology service provider in the world’s highest growth economies.

“When we founded MediaDonuts, we wanted to build a digital marketing and performance service enterprise that could seamlessly connect advertisers and agencies with their target audiences. By crafting an ideal mix of partnerships, including some of the world’s largest social and entertainment networks, we have done just that and more,” said Pieter-Jan de Kroon, Co-Founder and Chief Executive Officer of MediaDonuts. “With our business positioned for success, we are excited to now have the opportunity to join the global digital platform Entravision has built over the past decade. I am confident in the many commercial, technological and product development synergies our business will achieve going forward as a combined entity.”

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