MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Digital Marketing Software Market Set to Witness Smarter Growth in the Coming Years

Digital Marketing Software Market Set to Witness Smarter Growth in the Coming Years

The digital marketing software market is expected to grow from $37.4 billion this year to $74.9 billion by 2022, according to a research conducted by MarketsandMarkets.

Empowered by personalized marketing material appealing to an individual customer, the research named North America as the largest market in the global DMS Market. USA and Canada lead the way in DMS market share due to high budget availability.

With an increasing adoption of DMS (Digital Marketing Software) in consumer goods and retail, media and entertainment, manufacturing and other industry verticals in developed economies such as US and Canada, the DMS market is set to grow at a rapid pace in the region. The increasing market share of this segment is predominantly due to the high budget availability to spend on new technologies. One of the major factors driving the growth of the DMS market in North America is personalized marketing material appealing to an individual customer, the research states.

With the increasing usage of internet, a large number of customers are active on social media platforms, such as LinkedIn, Facebook, Twitter, Instagram, and YouTube. Hence, these platforms help SMEs and large enterprises to interact with existing and potential customers in real time. Social media advertising facilitates enterprises to establish customer engagements and enhance their brand presence among the customers. With the growing interest of customers in social media, enterprises prefer to advertise their products on social media to enhance the advertisement performance tracking, which results in an increased return on investment.

The media and entertainment vertical is also a major contributor to the DMS market growth. Media companies invest in DMS for integrating the data and analytics from multiple sources. The growth of this vertical is due to the demand for video, mobile, and social channels which increase the web traffic and ensure the best return on advertising investment delivery across paid search and display channels.

YOU MAY ALSO LIKE

Salesforce Expands into Thailand, Opens Office in Bangkok

Salesforce has announced permanent presence in Thailand by launching its new office in the country’s capital, Bangkok. The permanent presence wi...

GMLL is expected to soon add two more stores to its retail arm ‘Price Mantra’

Garment Mantra Lifestyle, a popular name in the Indian fashion retail segment, recently made an announcement that the company is expanding its retail ...

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

Business Travelers to Stay at Singapore’s Changi Airport Bubble

Singapore’s open economy depends heavily on tourism and business. But its vibrant but small economy has been hurting as the circumstances due to...

RECOMMENDED