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China introduces new rules for social media influencers

China introduces new rules for social media influencers

Rules lay out a “code of conduct” for online influencers

Social media influencers in China must now have a qualification to talk about topics such as medicine and law. Live streamers must now hold a corresponding qualification to talk about these subjects, China’s State Administration of Radio and Television and the Ministry of Culture and Tourism said in a joint release. Influencers must show these qualifications to the live- streaming platform they use. The qualifications will then be reviewed by the platform. The rules come in the wake of Beijing’s effort to clean up its extremely popular live-streaming sector that involves China’s biggest companies such as Alibaba, Tencent, and TikTok. These platforms are used by influencers to sell products and are able to make billions of dollars worth of sales in just a matter of hours.

China has enacted new regulations across different areas of the technology sector in a bid to regulate the power of its once free-wheeling tech giants. There has also been a push for greater control over areas that hold a large power over society, such as video games, celebrity culture, and live streaming. Earlier last month, Chinese regulators banned children under 16 years from watching live- streaming content after 10 p.m. and buying virtual gifts for influencers. The latest rules lay out a “code of conduct” for online influencers.


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