MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Disney Joins Hands with Cisco: In Effort to Bridge Hollywood and Silicon Valley

Disney Joins Hands with Cisco: In Effort to Bridge Hollywood and Silicon Valley

Disney, the American mass media company, announces to partner Cisco Systems, Inc. to build StudioLAB – an initiative aimed at developing next-generation media and entertainment. The partnership announcement was made at XR on the Bay, an event on Cisco’s campus, earlier this week.

 “We are aligning with best-of-breed technology companies to support our vision for StudioLAB. Our goal is to jointly innovate and apply emerging technologies to support our production capabilities and help build new entertainment experiences,” said Benjamin Havey, VP of the Technology Innovation Group at Walt Disney Studios.

StudioLAB is likely to be built on the historic Disney studio lot in Burbank, California. The 3,500 square foot facility will be using cutting-edge technologies to reimagine, design, and prototype the entertainment and production capabilities of the future.

“This partnership is a game changer for the media industry, and we are excited for the opportunity to work closely with The Walt Disney Studios team to prototype, develop and showcase new technology at StudioLAB. This will be the place where true innovation comes alive in media entertainment,” said David Ward, senior VP, CTO and chief architect, Cisco.

“We wanted to work with a partner in Hollywood on the lot. We wanted to get more into the production side and in particular on immersive experiences,” Ward added.

 

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED