Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleRed Hat
CEO ReviewCompany Review

The Silicon Review Asia

“Augmented Reality could be as big as the smartphone”- Tim Cook, Apple CEO

“Augmented Reality could be as big as the smartphone”- Tim Cook, Apple CEO

The CEO of tech giant ‘Apple’, Tim Cook told The Independent newspaper, Augmented Reality (AR) has the possibility to become as big as the ubiquitous smartphone and help people out in daily life. Dissimilar of Virtual Reality, which closes the world out, AR let folks to be present in the world but expectantly permits an improvement on what is happening presently, Cook said in the interview.

"I regard it as a big idea like the smartphone. The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it's for everyone. I think AR is that big, it's huge," Cook said.

"I view AR like I view the silicon here in my iPhone, it's not a product per se, it's a core technology," he added.

Well, this is not the first time Cook spoke constructively of AR. Virtual reality "probably has a lower commercial interest over time" and that "augmented reality is the larger of the two, probably by far" claimed a technology website ‘The Verge’ where Cook addressed last year.

An information and news resource for virtual reality and its related technologies, the Virtual Reality Society (VRS) portrays augmented reality as a technology that takes the genuine world of the present and projects digital imagery and sound into it whereas virtual reality submerges senses completely in a world that only exists in the digital realm.


Pine Labs Reaffirms its Commitment to Indian Payments Space with Qfix Acquisition

HDFC Bank is Qfix's main distribution partner Pine Labs has announced that it has acquired Qfix, a Mumbai-based online payments startup. This acquisi...

Salesforce Expands into Thailand, Opens Office in Bangkok

Salesforce has announced permanent presence in Thailand by launching its new office in the country’s capital, Bangkok. The permanent presence wi...

GMLL is expected to soon add two more stores to its retail arm ‘Price Mantra’

Garment Mantra Lifestyle, a popular name in the Indian fashion retail segment, recently made an announcement that the company is expanding its retail ...

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...