MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Strategic Implementation of Data and Artificial Intelligence Cornerstone to Product Development; Coca Cola

Strategic Implementation of Data and Artificial Intelligence Cornerstone to Product Development; Coca Cola

Coca Cola, rethinking itself as a technology driven company with a focus on retaining its place at the head of the pack for the foreseeable future

Coca Cola, the world’s largest beverage company, becomes one of the first globally recognised brands by hooking into data to help produce and market some of its healthier options as sales of sugary, carbonated drink products have declined in recent years. The company generates tonnes of data - from production and distribution to sales and customer feedback. The entire operational cycle relies of a solid data-driven strategy to inform business decisions at a strategic level.

When in 2012 Coca Cola’s chief big data officer, Esat Sezer revealed that Social media platform, mobile applications, cloud computing and e-commerce collaboratively offer companies like Coca Cola an extraordinary toolset to change the way they approach IT. Besides, big data gives you the intelligence to cap all of it.

Big data and Artificial Intelligence (AI) are the foundation for everything we do,” said Esat Sezer.

Recently, the company’s global director of digital innovation, Greg Chambers, has claimed that the company is selling more than 500 brands of soft drink to customers in more than 200 countries.

“We create intelligent experiences as to retain the top position in the list. AI is the kernel that powers that experience,” said Greg Chambers. Big data and AI are proving fruitful for Coca Cola as it, early this year, announced that the decision to launch Cherry Sprite as a new flavour was based on monitoring data collected from the latest generation of self-service soft drinks fountains, which allow customers to mix their own drinks.

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED