MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

RBS adopts SAS big data analytics to boost customer service

RBS adopts SAS big data analytics to boost customer service

Royal Bank of Scotland (RBS) has adopted data analytics software from SAS to improve how it makes decisions and delivers customer service. The move is indicative of more companies adopting digital services to transform the way they do business rather than simply optimize IT operations. RBS has deployed a suite of SAS software to over 10,000 employees, allowing them to mine, analyse and visualize data.

The bank uses the platform to create more personalized experiences based on previous interactions online, over the phone and in the flesh. This deeper analysis of customer data gives employees a better understanding of how to handle queries and complaints. The data analysis is also used to gain insights into errors made by staff. RBS found that most complaints could be attributed to inexperienced customer service agents. The bank now provides personalized coaching to those on the frontline of customer service.

RBS said that analyzing structured and unstructured big data has offered a much clearer picture of what causes complaints and how to resolve them. “For example, a customer that isn’t able to cancel a direct debit within 24 hours may be satisfied with the service that an agent delivered but unhappy with the process,” RBS said. “By having the relevant data available in a single dashboard, RBS is able to identify the issue and respond with improvements to the process, branch or team.”

Christian Nelissen, RBS’ chief data officer, or ‘the data guy’ as he’s known, explained that SAS was chosen because the bank wanted a single organisation to deliver analytics across its entire data estate. The bank has also worked closely with SAS before. “Our clear strategy is to be the number one bank for customer service, trust and advocacy by 2020. A key part of delivering that strategy is based on improving our customer experience by knowing more about our customers, our business, our employees and how we deliver services,” said Nelissen.

“In turn, this data enables us to drive transformational change across the RBS Group that allows us to achieve our ambition of earning customers’ trust by serving their needs better than any other bank.” RBS is keen to use the latest digital technologies to boost performance. The company opted for Facebook at Work last year as a collaboration tool for 100,000 employees across the globe. This approach to digital transformation alters back-office and front-office business processes and evolves the use of IT.

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED