The Silicon Review ^Asia

eyeota Founder and CEO to moderate DSP/DATA panel at ad:tech Singapore

Data Driven Advertising Across Asia Pacific on DSPs fuels Strong Growth in the Industry

eyeota Chief Executive Officer and co-Founder Kevin Tan will moderate one of the most anticipated panels at Ad:Tech Singpore 2012. Day 2, Thursday June 14th at 2:50pm. The session, entitled ‘Demand Side Platforms and The Big Opportunity in Data and Analytics’ will cover the following topics:

• How forward-thinking global brands are using demand side platforms to scale up and optimise their campaigns in real time
• How do you measure the performance of data to media?
• Are DSPs sophisticated enough when it comes to attribution modeling, a critical component of display ad value measurement?
• Trends and issues affecting the online display advertising sector, as well as advice about how to find the right DSP
• The publisher’s viewpoint – what value do DSPs yield for publishers, how publishers can profit.
Panelists include Matt Harty, General Manager, Accuen – Asia Pacific; Don Anderson, Director, Integrated Ad Sales, ESPN Star Sports; Matthew Hunt, Managing Director, Adconion; and Julian Tol, Founder & Chief Executive Officer, Brandscreen Pte Ltd.

eyeota is a technology platform company that helps publishers capture the value of their audience data through advanced customer segmentation, data control and monetization. eyeota operates the leading audience data exchange platform in Australia and Asia-Pacific.

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