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Pine Labs Announces Partnership with Citi Malaysia

Pine Labs Announces Partnership with Citi Malaysia

Pine Labs, Citi Malaysia partnership to enable payment flexibility and more affordable purchases for consumers

Pine Labs has announced a partnership with the leading credit card issuer Citi Malaysia. This partnership will enable Citi Malaysia credit cardholders to enjoy zero percent interest installment payment.  

This partnership will help Citi Malaysia enable its Citi 0% Easy Pay Plan (EPP) at over 1000 retail stores nationwide within the next few months. This will give its credit cardholders an option to split big purchases into affordable monthly installments at 0% interest. They will also be able to earn rewards such as Rewards Points, PremierMiles or Cash Back by using this feature.

"We believe our tech-first merchant commerce platform provides us with a competitive advantage. What we believe makes us unique is the availability of multiple issuers on a single platform to help enable greater payment choice for customers in Malaysia and empower merchants to sell more, sell often using the platform. Today, we are truly excited to announce our partnership with Citi Malaysia which will further widen our reach and help us delight Malaysians with exciting offers at the point of sale. With Citi’s large credit card customer base soon being provided with the Pay Later option powered by Pine Labs, we are also excited for the business growth potential with merchants," said Chayan Hazra, Head - Payment Business - APAC, Pine Labs.


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