The Silicon Review ^Asia

Bank of Baroda is now looking to hire three digital marketing agencies in order to strengthen its brand, aiming to be a preferred choice of customers with innovative banking models. The bank will be aiming to market its services to improve effectiveness of digital eco system, suggesting ideas as per requirement of the bank and well as doing analytics in the digital space among others.

Bank of Baroda being the largest PSU banks with over 8,400 branches and 12,000 plus ATM network across the country will be improving its digital marketing strategies. With its presence in 21 countries across the globe, Bank of Baroda said it is forging ahead with cutting edge technologies and innovative new banking models. Among others, the agency should currently be a Google/Facebook partner in India and have a full-fledged office in Mumbai and shall allocate a dedicated team for the bank.

Bank of Baroda also focuses to be visible digitally using platforms such as YouTube, influencer tie-ups, content syndications as well as new age media opportunities. The digital marketing firm will also be required to create content through campaigns, mobile first based content, blog--articles, infographics, gifs, and videos.