The Silicon Review ^Asia

The partnership will look to accelerate the adoption of digital payments in the country

India's telecom giant Airtel has announced a strategic partnership with Axis Bank in an effort to strengthen the country's digital ecosystem through range of financial solutions.

In collaboration with Axis Bank, Airtel will look to introduce a multiple financial offerings and digital services to its huge customer base. Amongst the financial offerings will be a co-branded credit card with industry leading benefits, pre-approved instant loans, Buy Now Pay Later offerings, and much more.

“Airtel is building a formidable financial services portfolio as part of its endeavor to offer world-class digital services to its customers. We are delighted to join forces with Axis Bank in this exciting journey. Through this win-win telco-bank partnership, Airtel customers will get access to Axis Bank’s world-class financial services portfolio and exclusive benefits, while Axis Bank will benefit from Airtel’s strong digital capabilities and deep distribution reach,” said Gopal Vittal, MD & CEO (India and South Asia), Bharti Airtel.

The partnership will try to penetrate tier 2 and tier 3 markets by greater adoption on digitized payments. The work on this collaboration was started with the launch of ‘Airtel Axis Bank Credit Card’, which offers many benefits including cashbacks, special discounts, digital vouchers and complimentary services to Airtel customers.