The Silicon Review ^Asia

Artificial Intelligence has become grown enormously and is setting up a theme in the current technology sector. Today be it any company, which is out of Asia that has built of Ai-powered marketing is announcing a round of funding in order to keep the momentum going ahead.

A new addition to this trend is Appier, a Taipei-based startup that provides an artificial intelligence engine to brands to help improve customer engagement, predict purchasing and improve conversions on their sites, and have picked up $80 million.

The company has overall raised $162 million to date, and it includes several investors such as;TGVest Capital, HOPU-Arm Innovation Fund (SoftBank owns Arm), Temasek’s Pavilion Capital, Insignia Venture Partners, JAFCO Investment and UMC Capital, Alibaba, Sequoia, SoftBank, and Line. Appier now has around 1,000 customers and active investors.

“In Asia, things have been growing so fast that it seemed like an easy entry point to us. Appier has built a series of services around the basic concept of better customer information, specifically sourcing and utilizing customer data in more intelligent,”stated Appier’s CEO, Chih-Han Yu.

Appier is riding a strong long-term trend for enterprises leveraging data to make smarter decisions. Its unique use of AI technology in the digital marketing space, Appier has been a category leader since its inception and has the opportunity to expand into new corporate functions where data-based decisions are made.