The Silicon Review ^Asia

SAP which has around 11,000 customers in India plans to take the local knowledge to its global customers.SAP Labs India is working with customers to jointly design new technology-agnostic solutions that deliver business outcomes, which is said to be a strategic bet to help companies who are seeing disruptions to business models due to rapid changes that occurred in technology recently.

For companies, the biggest shift has been a move to the Cloud, where the ability to rent software, analytics, and storage on the internet allows smaller and nimbler firms to compete with established players with newer products and services, and at a fraction of the cost.

“Customers are also kind of trying to grapple (with the shifts). So, it's not about going in there with (us saying) here's the consulting project, this is your statement of work. It's really about sitting at the table with the Chief Innovation Officer, the Chief Digital Officer, working hand-in-hand with them,”stated SindhuGangadharan, Managing Director of SAP Labs India.

SindhuGangadharan,an SAP veteran who took up the position last month is planning for its India labs to take up end-to-end ownership of engineering products that focus on business outcomes for customers.This shift helps in predictable revenue from clients, as it becomes increasingly critical to keep using its functions to drive their business.