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The Silicon Review Asia

Customer Data Platform mParticle to Expand into Asia and Japan

Customer Data Platform mParticle to Expand into Asia and Japan

The company's Asian presence will be led by Kris Fagan, Vice President - Asia Pacific & Japan

The largest Customer Data Platform mParticle has announced that it is expanding into Asia Pacific and Japan. mParticle's presence in the region will be headquartered in Sydney, Australia and led by Kris Fagan, Vice President - Asia Pacific & Japan.

mParticle is the choice of many brands for simplification of their data infrastructure and growth. Companies in the Retail, Financial Services, Media, QSR and Dining, Travel and Gaming markets rely on mParticle to improve data quality, manage regulatory compliance, and deliver high quality customer experiences. mParticle has been adopted by several brands in the APAC already.

"The Asia Pacific market is home to some of the world's most well recognized and innovative brands at the forefront of their industries," said Kris Fagan, mParticle's Vice President of Asia Pacific & Japan. "The best customer experience begins with the right data and mParticle brings a strong pedigree in helping brands collect and manage customer data. We're eager to help brands in this region deliver the personalized experiences consumers expect across all channels with a proven approach to customer data infrastructure."

mParticle integrates with other leading technologies such as Braze, Amplitude, Snowflake, Amazon Redshift, Salesforce Marketing Cloud, Adobe Marketing Cloud and more to help top brands do more with their data.

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