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The Silicon Review Asia

Craft.io Secures $8 million in Series A

Craft.io Secures $8 million in Series A

The company will use the funds to expand its go-to-market operations and develop Machine Learning-driven decision tools for product management teams

Israel-based Craft.io has raised $8 million in Series A funding round, which was led by JAL Ventures, with participation from new investor Fosun RZ Capital, as well as existing investors Inimiti and Ron Zuckerman.

The company has so far raised $14.5 million in total funding. Craft.io will use the funds to expand its go-to-market operations and develop Machine Learning-driven decision tools for product management teams.

“For years, product management teams have lacked specialized, high-quality tools to help them do their jobs better, even as digital product managers have become increasingly pivotal in both tech and non-tech organizations,” said Elad Simon, CEO of Craft.io. “As a result, many enterprises are losing out on the immense value that skilled product managers can generate. This puts them at risk of being disrupted not only by innovative startups, but also by long-time competitors that better adapt to the digital world.”

Craft.io's user-friendly suite is used by some of the world's biggest companies Kimberly-Clark, SAP, Danone and Cisco Systems.

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