The Silicon Review
03 Febuary, 2023
Chinese vehicle buyers discovered that an online advertisement for a high-end sports car was simply too good to be true.
In the city of Yinchuan, a Porsche dealership listed the brand-new car at 124,000 yuan ($18,300, £15,000). That is well short of what it ought to have been. The Panamera has a $148,000 base price. Numerous potential customers flocked to the sale in order to take advantage of what seemed to be a great deal.
According to a spokesperson for the German automaker, the campaign "included a severe error in the advertised selling price," and it was quickly corrected. Customers who paid the 911 Yuan reservation charge had their money returned, according to Porsche, because the wrong information had been issued on January 30.
More than 20 years ago, Porsche began selling automobiles in China's mainland. The business opened new dealerships in recent years, increasing its presence in the second-largest economy in the world. Sales in the nation reached $6.2 billion in the first half of last year, making it the largest single market for Porsche internationally.
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