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The Silicon Review Asia

Domino’s Appoints Adam Ballesty As its Australia and New Zealand CMO

Domino’s Appoints Adam Ballesty As its Australia and New Zealand CMO

Domino’s has appointed the immensely experienced Adam Ballesty as its new chief marketing officer. Adam Ballesty will be replacing former CMO, Allan Collins on August 2, 2021.

Adam Ballesty has a lot of experience in the FMCG sector. Prior to his appointment as the A/NZ Domino’s CMO, he was the general manager of Asia-Pacific for non-alcohol brand, Seedlip. Prior to that, he was the director of marketing for sport at Foxtel. He’s best known for his role as the marketing and innovation director at Diageo Australia, where he spent five years. He has also worked at Pacific Brands as its group marketing manager and as the marketing manager for Skins.

“We are extremely excited to have someone of Adam’s calibre join Domino’s and are looking forward to the new energy, passion and direction he will bring to the role as we continue on our journey of growth, improving the customer experience and pushing the boundaries of what’s possible,” said Domino’s A/NZ CEO, Nick Knight.

The appointment of Ballesty happened after an extensive global search for a new CMO. At Domino’s, Ballesty will be leading some areas of consumer marketing including brand, digital marketing, communications and product development. He will also become a part of A/NZ executive leadership team and will be tasked with helping to drive strategic and creative direction of the brand.

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