The Silicon Review ^Asia

Companies need to be more focused on proprietary data — data that is unique to a company and can be used to create a sustainable competitive advantage. The need for proprietary data strategies is increasing with new data types and the growth of artificial intelligence (AI). Most commercial AI involves machine learning, and if your company has the same data as everyone else, it will have the same models informing these machines, and thus no competitive advantage. A company’s proprietary data strategy should address the full lifecycle of such data, from what might be done with it, to how to get it, to the ethical considerations that might result from it. Beyond simply appreciating the need for such data, a strategy effort can answer key questions about how proprietary data fits into the strategy and business models of an organization.

Snapcart is one such firm that applies proprietary AI to connect Brands and Customers through real-time data and purchase attributions. Since its launch, the company prides itself in the creation of technologies to collect billions of unstructured data while processing those data into value-add services within just seconds. This approach enables brands to measure, target, and optimize sales and advertising, helping them compete in an increasingly competitive, data-driven world. To date, Snapcart has partnered with over 75 Brands in multiple sectors such as Consumer Goods, Telco, Electronics, F&B, Media, Research, and Public Sector. The company is widely recognized by global institutions, receiving multiple awards and is identified as one of the businesses with the most potential to influence, change or create new global markets. More than 400 machine learning models to process receipts 100% automated. It has an ability to process over half a billion different receipt names in over 150,000 stores. The Automation enables high-speed processing time for real-time data and engagement. The combination of receipts and crowd-sourced data drive customer granularity

Most advanced AI products and services offered by Snapcart

Snapcart’s PASS: It is a holistic approach to help you connect with customers in a relevant, personalized manner. It is a ready platform for promotion and loyalty utilizing receipts and rewards shoppers based on actual purchase from receipts. It can be implemented in any store without integration and offers business intelligence and insights on shopper behavior. Receipts processed by Snapcart can reinforce trade marketing promo. Moreover it enables us to retain, retarget, and reactivate shoppers through personalized offers.

OPTI: It can optimize and increase the effectiveness of your ads by utilizing Snapcart’s OPTI, providing seed audience that can be expanded through look-alike modeling to drive better ROI for your campaigns. It helps to find seed audience based on category or brand purchase and build segments based on known demographic data. It expands users reach through seed-set look-alike modeling and reduces cost per conversion due to improved targeting. Brands can leverage Snapcart's platform to cut through traditional retail clutter, having personal and direct relationship with shoppers. Users need this in offline channels to promote their business.

TASC: Snapcart’s TASC provides the solution to crowdsource data fast and accurate. It provides access to large panel base compared to traditional and can be selected to different user data and purchases. The turnaround time is up to 5,000 and responses in three days. It is flexible and various tasks format available to be pushed. It goes beyond data; Snapcart's proposition is already strong with their ability with insights. It excites me even more to understand how they can drive purchase conversions.

Meet the visionary leader

Reynazran Royono is the Founder and Chief Executive Officer of Snapcart. He is experienced in Consumer Goods, Consulting, and Technology. Mr. Royono has held leadership roles at Procter & Gamble, The Boston Consulting Group, and was the CEO of Berniaga.com, leading the site to be the number one commerce site in Indonesia. He enjoys traveling, eating out, and he is a skilled online gamer.

“Snapcart enables users to retain, retarget, and reactivate shoppers through personalized offers.”