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The Silicon Review Asia

Elastic – Helping people explore and analyze their data differently using the power of search

The Silicon Review
February, 2021


Search is foundational to many of the experiences we have every day. But it goes deeper than we might realize. The Story of Search is much more than search boxes and the top 10 results. In fact, there's a good chance that many of the problems you face each day are actually search problems. In today’s competitive market, Search Engine Optimization (SEO) marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a website, blog, or online store, SEO can help you get free targeted traffic from search engines.

Elastic is one such search company. As the creators of the Elastic Stack (Elasticsearch, Kibana, Beats, and Logstash), it builds self-managed and SaaS offerings that make data usable in real time and at scale for use cases like application search, site search, enterprise search, logging, APM, metrics, security, business analytics, and many more. Thousands of organizations worldwide, including Cisco, eBay, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians working in countries around the world.

Indigenously built search engine optimization products offered by Elastic

Elastic Enterprise Search: Easily implement powerful, modern search experiences for your busy team. Quickly add pretuned search to your website, app, or workplace, enterprise search helps you. Boost your team’s productivity by unifying all your content platforms such as Google Drive, Slack, Box, Salesforce, etc. into a personalized search experience. With its ease and flexibility of deployment (on Elastic Cloud or as a free self-managed download), pre-tuned relevance, and intuitive interface, Elastic Workplace Search helps you and your teammates get back to work. The curated experience of Elastic App Search brings the focused power of Elasticsearch to a refined set of APIs and intuitive dashboards. Leverage the seamless scalability, tunable relevance controls, thorough documentation, well-maintained clients, and robust analytics to build a leading search experience with ease. Elastic Site Search provides the tools you need to build powerful website search with no learning curve.

Elastic Observability: It brings your logs, metrics, and APM traces together at scale in a single stack so you can monitor and react to events happening anywhere in your environment. With out-of-the-box support for common data sources and default dashboards to boot, the Elastic Stack is all about the ‘it-just-works’ experience. Ship logs from Kubernetes, MySQL, and more. Index your data into Elasticsearch and visualize it all in Kibana in minutes. Uniform data modeling with the Elastic Common Schema (ECS) means you can define a common set of document fields and centrally analyze data from diverse sources. Elasticsearch takes what you love about its log search superpowers and applies them to metrics from multiple sources, across your entire infrastructure.

Elastic Security: Elastic Security equips analysts to prevent, detect, and respond to threats. The free and open solution delivers SIEM, endpoint security, threat hunting, cloud monitoring, and more. Protect your organization with Elastic Security as your SIEM. It easily delivers diverse data to eliminate blind spots. Detect complex threats with prebuilt anomaly detection jobs and publicly available detection rules. Accelerate response with a powerful investigation UI and built-in case management, all from a single pane of glass. With Elasticsearch at its core, Elastic Security handles security data by the petabyte. Hunt and investigate across years of data made accessible by searchable snapshots.

The burgeoning leader behind the success of Elastic

Shay Banon is the Founder and serves as the Chief Executive Officer of Elastic. He has been fascinated with search ever since he tried to build a recipe app for hisy wife in 2004, a journey that led to him writing the first few lines of code of Elasticsearch in 2009 and later founding Elastic in 2012. He believes finding beauty and excelling is a combination of perspective and grit. As someone who got into computers by counting the number of job postings in the newspaper, he loves building things — a product, a community, or a company, and the process of acquiring the knowledge to do so.

“Whether it’s a developer building out their first search-powered solution or an executive seeking to transform data into actionable insights, Elastic’s free and open model delivers value.”


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