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The Silicon Review Asia

Capillary Technologies – Enabling brands to use their existing infrastructure to identify and understand each consumer through their cutting-edge AI technology

The Silicon Review
February, 2021


Customer Relationship Management is a fundamental component in any business that wants to thrive in this competitive market. More and more brands are finally learning the value of placing their focus on customer service. Gone are the days when a good product would satisfy a customer. Today, all customers want to feel wanted and special. So, businesses have their work cut out and they are becoming more customer-centric. CRM utilizes high-end AI serviceability to deliver apt responses and suggestions to users. It does so by simulating human processes and analyzing the information available. AI is what gives us quick responses via chat without having to wait for long. Machine Learning, a branch of AI, also plays a part by learning and storing patterns that emerge from conversations.

Capillary Technologies is one such firm whose solutions help businesses get ahead of the digital evolution and stay 'always consumer-ready.'  The experience platform integrates Artificial Intelligence and Machine Learning to make it easy for brands to gain in-depth understanding and insights into their consumers, engage consumers through personalized 1:1 communication. They also provide easy and connected cross-channel commerce experiences and build loyalty to reward and retain their best consumers. The firm has been at the forefront of the constant evolution of consumer experiences. The firm uses its existing infrastructure to identify and understand each consumer and directly communicate with them through mobile technology.

Cutting-edge AI-based services delivered by Capillary Technologies

Capillary Insights+: Consumers expect brands to know them and their preferences. Capillary Insights+ offers you a deeper understanding and critical insights into your consumer's behavior and preferences. With so many interaction channels today, it's difficult to know where your consumer has been and how they engage with your brand. Gather consumer data from all touchpoints and get a 360° single view of consumers with a Consumer Data Platform. Capture data across channels, cleanse consumer records, and enrich consumer records based on every activity with Insights+. It lets to increase conversions with personalized messaging and experiences powered by demographical and behavioral customer segmentation through CDP data. With the automated dashboard, the reports and insights you need are at your fingertips. Consumer segmentation lets you know who your best customer is, and who needs a push and to optimize your marketing campaigns through insights gained from timely performance reports.

Capillary Engage+: Consumers want brands to be relevant to them. Increase the effectiveness of your marketing efforts by personally connecting with each consumer over their preferred channels, building relationships at every interaction with Engage+. Create Personalized Customer Journeys with AI-Powered Retail Marketing Solutions. Personalize Customer Engagement with AI-Powered Retail Marketing Solutions. Accurately target your customers on channels where they are most active and improve conversion by personalizing products, content, and offers based on demography, browsing pattern, purchase history, product preferences & more.

Capillary Anywhere Commerce+: Deliver superior customer experiences while seamlessly managing operations, marketing promotions, and analytics with an omnichannel-ready, enterprise ecommerce software. Empower your store staff with customer insights like product preferences and purchase patterns to enable Assisted Shopping experiences. Deliver Engaging Experiences, increase adoption, and engagement by providing an app-like experience of your web store that works offline. Easily manage end-to-end Order Lifecycle from a single omnichannel ecommerce platform. Enable complex fulfillment and warehousing operations covering multiple warehouses, distribution centers, and stores with an intelligent Distributed Order Management system.

Capillary Smart Store+: Customers expect seamless, immersive, and personalized experiences when they visit your store. Capillary Smart Store+ lets you personalize in-store experiences and maximize conversions by empowering you with critical insights around visitor demographics, in-store behavior of customers, and staff performance. It allows the customers' to understand body types and fashion profiles of store visitors to gain insights on trending based on region and demographics to make better merchandising decisions and enable personalized in-store recommendations.

Capillary loyalty +: Grow your brand following. Ensure your existing customers keep coming back to you by intelligently rewarding them for their desired behavior with an omnichannel loyalty platform. It brings life loyalty programs that are consumer-centric that lets you identify and reward different segments of your customers in real-time. Optimize the program easily to meet your growth objectives.

The ardent visionary behind the triumph of Capillary Technologies

Aneesh Reddy is the Co-Founder and also serves as the Chief Executive Officer of Capillary Technologies. He has been helping things around at Capillary and is building upon the vision of the company. Mr. Aneesh holds a bachelor's degree from IIT Kharagpur, where he co-founded the Entrepreneurship Cell. He had co-founded Capillary after a brief stint at ITC Ltd. For his work with Capillary, Aneesh has been recognized as a "Forty under 40" leader by Fortune Magazine and The Economic Times. He is the youngest ever Distinguished Alumnus Awardee of IIT Kharagpur. He is also an active contributor to the start-up ecosystem, being an angel investor with over 25 investments across the board. Aneesh loves trekking, long-distance running, and traveling.

“In this era of Artificial Intelligence, we continue to innovate and find ways to help brands stay consumer ready and deliver newer, better experiences into the future.”


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