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The Silicon Review Asia

Harvest the power of digital marketing to stay ahead of the curve: iFoundries

The Silicon Review
February, 2020


“We help you build your audience with great content and user experience”

Digital Marketing is an integral part of any business because it connects the business with the customers with an agenda to convince them to buy your product or subscription service. Marketing is something that every business must partake in because the business will be at risk without effective publicity and marketing. Along with digital marketing, another important part of the business is having a good website. Through website the business provides new mode for customers to reach them. A website can be used to reach new customers, build brand awareness, gain information about buyers, and fast track communications. iFoundries helps businesses like yours attract and influence your ideal customers with effective digital strategy, creativity and marketing technology. Established in January 2005, iFoundries has its headquarters in Singapore with regional teams in Malaysia and Vietnam.

We help you build your audience with great content, grow your email list faster, earn more with marketing automation, craft killer websites and landing pages, start profitable membership programs, sell online courses, physical products, digital products, and much more. Focus on your business more and your technology less. We strongly believe that a good digital strategy should be cost-effective and competent to drive measurable results and achieve your business goals online. Companies like Kah Motor (Honda), SP Telecom, Jumbo Seafood, Goodwood Park Hotel, NUS and many others have benefited from our strengths encompassing forward-thinking digital marketing strategy, design and inbound marketing, backed by over 14 years of valuable hands-on experience and prestigious awards.

Did you know that 94% of consumers research products online before buying? Harness the right digital marketing strategies to boost your online conversions now. As specialists in digital marketing, we have the expertise in each of the various disciplines necessary to deliver high performing campaigns. Unlike outbound marketing, inbound marketing does not need to fight for potential customers’ attention. By integrating effectual content marketing practices, inbound marketing attracts qualified prospects and builds trust and credibility for your business by 'pulling' them towards your company and product. Regardless the size of your company, inbound is effective for increasing Website Traffic, Lead Generation, Customer Retention Rates, and Sales. Search Engine Optimization (SEO) sits at the crossroad of art and science. It ensures your audience can find the right content in the right context at the right time. Search drives results and captures interest. Due to the nature of search engine technology and the sheer amount of web sites being indexed by them, it is imperative that your site is constantly optimized with new strategies. If you are serious about marketing your site on the internet we can help you devise an ongoing online marketing campaign that will aim to drive more traffic to your site or convert into more sales. There are no shortcuts in obtaining a high ranking on the search engines, as it requires an amalgamation of expertise in the search engine market and page optimization techniques. Every company is unique so our approach is to evaluate what promotional activities are available to you, and then devise an ongoing strategy that can be implemented over a period of time.

We have all seen tons of websites that are beautifully designed, have slick functionalities and portray a strong sense of professionalism. You see, that's great but that's not going to be enough. Time and again, we hear website owners complain and get really frustrated about spending tens of thousands of dollars on web design that don't turn website traffic into leads, sales or the engagement they desire. They then went on with Search Engine Optimization (SEO), Pay-per-click Ads (PPC), Social Media and whatever is the hot on the internet, without first solving the problems on their website design. They fail to realize and act upon the fact that their websites or digital channels are not optimized to convert their traffic into qualified leads and sales. Now You Can Finally Unlock the Converting Power of Your Website by Applying our Web Design Methodology. Many businesses are missing out on the crucial opportunity to get their visitors to actually engage with their website. Think about it. If you can get your visitors to actually do something while on your site and engage them, there’s a greater chance that you are going to push them through the funnel.

Gathering more than 10 years of experience developing websites with more than 500 organizations, we devised this methodology to help you radically achieve maximum returns from your website through optimized conversion. Be rewarded with great Return On Investment when your website Reaches out to more customers regardless of the different browsing devices they use and Ensure that all website visitors enjoy the same user experience.

Persuades website visitors to take the desired actions you want them to, such as:

  • Calling your company's hotline
  • Making sales enquiries
  • Patronizing your physical stores
  • Making e-commerce transactions
  • Registering/paying for events
  • Subscribing to your product and mailing list
  • Downloading your virtual product

Regardless the objectives you want to achieve with your website, all of the above will almost always give you more sales, more leads and more customer engagement through optimized conversion!

Vary Yong, MD of iFoundries

Vary has over 16 years of experience in growing and managing a digital agency, providing consultancy and production across digital media, digital marketing and e-commerce. In 2006 Vary joined iFoundries, and took on the role of managing director from 2014 till present. Then on, iFoundries grew from a SGD$400k company to yearly 7-figure business. Vary also co-founded Singapore’s first location-based date matching web portal in 2007 until its defunct. It garnered more than 3,000 registered members within a few short months. This project was seed-funded and accredited by the Singapore government agency Social Development Network (SDN). 

“Skyrocket Your Business Growth With Us Today.”


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