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The Silicon Review Asia

Elastic – Helping people explore and analyze their data differently using the power of search

The Silicon Review
February, 2020


“We focus on value to users by producing fast results that operate at scale and are relevant. This is our DNA. We believe search is an experience. It is what defines us, binds us, and makes us unique.”

Information Technology is the fastest growing industry in the world. Today’s most business requires technologies in terms of product awareness. Search is foundational to a wide variety of experiences from finding documents to monitoring infrastructure to protecting against security threats. Search Engine Optimization (SEO) companies play a major role in various fields ranging from enterprise to security. SEO is the way to speak to the search engine in a language they can understand. It helps to optimize a website for getting quality visitors from search, it’s also a way to develop website user-friendly and search-friendly.

Elastic is a search company that powers three solutions built on one powerful stack: the Elastic Stack. Elastic takes the power of search and applies it to use cases such as application search, site search, enterprise search, logging, metrics, application performance monitoring, security analytics, and business analytics. As the creators of the Elastic Stack (Elasticsearch, Kibana, Beats, and Logstash), Elastic builds self-managed and SaaS offerings that make data usable in real-time and at scale for use cases like application search, site search, enterprise search, logging, APM, metrics, security, business analytics, and many more. Thousands of organizations worldwide, including Cisco, eBay, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians working in countries around the world.

Indigenously built powerful products of Elastic


It provides apowerful, modern search experience for their clients. It quickly addsa pre-tuned search to their client’s website, app, or e-commerce store. Getting data in is a breeze with Elastic’s cloud connectors, flexible APIs, and customizable schemas. But behind all that setup simplicity lies a savvy search-engine workhorse. Elastic Enterprise Search has crucial search tools like;

Elastic Workplace Search: It boosts productivity by unifying all content platforms such as Google Drive, Salesforce, etc. into a personalized search experience. With its ease of deployment, pre-tuned relevance, and intuitive interface, Elastic Workplace Search is the solution for your organizational search needs. Advantages of Workplace search include:

  • Search how you want
  • One-stop answer shop
  • Need to know basis
  • Smart filtering as you type

Elastic App Search: The curated experience of Elastic App Search brings the focused power of Elasticsearch to a refined set of APIs and intuitive dashboards. It leverages the seamless scalability, tunable relevance controls, thorough documentation, well-maintained clients, and robust analytics to build a leading search experience with ease. Advantages of Elastic App Search:

  • Any platform, any data, anywhere
  • Relevant, tolerant
  • Real-time data, actionable insights
  • Your search, your way

Elastic Site Search: Elastic Site Search (formerly Swiftype Site Search) provides the tools that their client needs to build a powerful website search with no learning curve. The maintenance-free crawler keeps content current, while intuitive customization features and robust analytics provide full control over search relevance. Advantages of Elastic site search:

  • Enter your site's address, and let the powerful Site Search crawler handle the rest.
  • Implement a few lines of code to your site to add a search box powered by Elasticsearch.
  • Fine-tune your users' search experience with boosts, weights, and synonyms.



It brings your logs, metrics, and APM traces together at scale in a single stack so you can monitor and react to events happening anywhere in your environment. Unify your observability data in a powerful Datastore so you can search and apply interactive analytics in real-time. Surface outliers with machine learning and react to events happening anywhere in your environment with intuitive navigation between logs, metrics, and APM traces.

Application Performance Management (APM): Finding and fixing roadblocks in your code boils down to search. Elastic’s dedicated UI lets you identify bottlenecks and zero in on problematic changes at the code level. As a result, you get better, more efficient code that leads to a speedier develop-test-deploy loop, faster applications, and better customer experiences.

Elastic Logs: The Elastic Stack (sometimes known as the ELK stack) is the most popular open-source logging platform. With out-of-the-box support for common data sources and default dashboards to boot, the Elastic Stack is all about works experience. Ship logs from Kubernetes, MySQL, and more.

Elastic Metrics: It adds infrastructure metrics in just a few steps. Elasticsearch takes what you love about its log search superpowers and applies them to metrics from multiple sources, across your entire infrastructure.

Elastic Uptime: React to availability issues across your apps and services before they affect users. While a service being "up" or "down" might seem binary, the data surrounding each data point isn't. Give your team the context they need to go well beyond status codes. With Elastic Uptime, powered by open-source Heartbeat, your availability data works in concert with rich context provided by logs, metrics, and APM — making it simpler to connect the dots, correlate activity, and solve problems quickly.

Striking Features about Elastic Observability:

  • See all of your data in one place
  • Brings business analytics lens to DevOps


By integrating two critical components of cybersecurity, endpoint security, and SIEM, Elastic Security provides prevention, collection, detection, and response capabilities for unified protection across your infrastructure. Built on the Elastic Stack and powered by the open-source community, Elastic Security equips security practitioners to protect their organizations.Prevent and detect attacks instantly with industry-leading endpoint protection. Real-time, autonomous prevention on the endpoint stops attacks across the entire MITRE ATT&CK matrix with no end-user impact. Protect all your endpoints — Windows, macOS, and Linux desktops and servers.

Elastic Endpoint Security: Complexity is the enemy of security. Elastic Endpoint Security is the only endpoint protection product to fully combine prevention, detection, and response into a single autonomous agent. It requires zero training, is built for speed, and stops threats at the earliest stages of the attack, as simple as antivirus, but way more powerful. Integrating the best endpoint security product available with the Elastic SIEM experience provides a whole new comprehensive security operations solution designed to support multiple users and use cases.

Elastic SIEM: Everything you love about the Elastic Stack is geared towards security information and event management (SIEM). Leverage the speed, scale, and relevance of Elastic SIEM to drive your security operations and threat hunting. Protect your organization with Elastic SIEM. It provides network and hosts data integrations, shareable analytics based on the Elastic Common Schema (ECS), and the ability to explore your security data with the SIEM app in Kibana.

Fascinating Features about Elastic Security:

  • Outpace adversaries with multi-layered technology
  • Makes searching and threat hunting across all your data
  • Straightforward analysis through intuitive visualization which renders the origin
  • Visualizes data in a snap using Kibana Lens

Elasticsearch-Powered SaaS Offerings

Elastic Cloud is agrowing family of SaaS that makes it easy to deploy, operate, and scale Elastic products and solutions in the cloud. From an easy-to-use hosted and managed Elasticsearch experience to powerful, out-of-the-box search solutions, Elastic Cloud is your springboard for seamlessly putting Elastic to work for you.

Elasticsearch&Kibana on Kubernetes

Elastic Cloud on Kubernetes simplifies setup, upgrades, snapshots, scaling, high availability, security, and more for running Elasticsearch and Kibana in Kubernetes for one or many use cases. Built on the Kubernetes Operator pattern, the company’s offering extends Kubernetes orchestration capabilities to support the setup and management of Elasticsearch and Kibana on Kubernetes.

Elastic Maps

Analyze your geospatial data with Elastic Maps. Visualize multiple indices as unique layers in one view to query and correlate across all of your Elasticsearch data.

The sublime leader behind the triumph of Elastic

Shay Banon is the founder and Chief Executive Officer (CEO) of Elastic. He has been fascinated with search ever since he tried to build a recipe app for his wife in 2004, a journey that led him to write the first few lines of code of Elasticsearch in 2009 and later founding Elastic in 2012. Mr. Shay Banon believes in finding beauty and excelling is a combination of perspective and grit. As someone who got into computers by counting the number of job postings in the newspaper, he loves building things which can be a product, a community, or a company — and the process of acquiring the knowledge to do so.


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