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The Silicon Review Asia

Affle– Transforming digital experience into a reality

The Silicon Review
February, 2020


“With our platform, Citizens and tourists can be enabled with better queuing experience and government agencies can connect with users efficiently.”

Mobile advertising is experiencing immense growth. Many businesses have made large profits by promoting their business through mobile advertising. Since mobile ads reach the right target audience at their point of need, it makes this marketing strategy the more effective and popular choice. Businesses can greatly benefit from advertisements that go directly to customers’ phones. By learning all of the advantages of mobile advertising, new opportunities will be readily available to your business.

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle’s Consumer platform is used primarily by online & app companies for mobile advertising & monetization, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Innovation Led solutions and services furnished by Affle


For Real Estate

With Affle’s Artificial Intelligence (AI) based conversational chatbot, the customers can get the most intuitive & advanced real estate chatbot that engages, nurtures, and convert buyers/sellers into prospective clients. Human representatives can always join in between and take over. Affle’s real estate chatbot can help companies with:

  • 360 Degree Virtual Tours
  • Can help in converting conversations into conversions
  • Their Chatbot has the capability to integrate with your Legacy ERP, CRM, etc.
  • Capability to recognize the needs to hand off the conversation to a human being instantly
  • Analytical insights for companies in order to make better business decisions
  • Every conversation can be recorded for future internal training purposes.

For Healthcare

Healthcare enterprises are leveraging the power of conversational technologies to enhance patients’ support, increase brand awareness, and educating users in an efficient manner with automated chatbot solutions. An Automated Healthcare Chatbot that can help companies in:

  • Diagnosing disease and providing basic details prior to doctor consultation
  • Performing initial basic triage and answer medical questions at the right time
  • Managing healthcare inventory like a bed, hospital equipment’s, and more
  • Scheduling an appointment and preventing patients from wasting their time calling the hospital for an appointment
  • Enabling healthcare enterprises to better reach and engage patients
  • Analytical insights on macro & micro level to make quick healthcare decisions.

Chatbot for Hospitality

Conversational commerce platform for the hospitality business to get a competitive edge by providing real-time support & qualify high potential leads instantly for lodging, event planning, theme parks, transportation, and traveling. Enterprises can also enhance footfall and customer satisfaction by leveraging the AI-enabled chatbot. Affle’s mTractionchatbot can help companies in:

  • Room/table reservations can be received on messaging apps like Whatsapp, Wechat, etc.
  • The chatbot would help hotels in simplifying the hotel check-in & check-out process.
  • Using existing FAQ’s, mTractionchatbot can answer questions in a jiffy.
  • Actionable feedback can be received from the guest within seconds on the chatbot.
  • The chatbot can share reminders& information to guests & can upsell ongoing offers.

Empowering Workforce with Automated Platform

Affle’s workforce automation platform enables enterprises to automate operational activities to increase business efficiency. It helps policymakers in decreasing the cost of service operations and optimizes business growth.

Citizen Engagement Platform

To enable citizen’s digital experience instantaneous, the mTraction citizen engagement platform is helping enterprises across the globe in engaging and managing citizens and tourists more efficiently. It helps government organizations to connect with the audience for initiatives like polling, surveys, and events, all sorted in one platform.

Mobile App Development Services

Affle is an award-winning mobile app Development Company that enables thriving startups & giant enterprises to solve complex business challenges through mobility solutions. They have delivered result-driven iOS apps across industry verticals that have helped their clients to achieve business objectives. Through their agile development process, the firm has enabled custom iOS applications for enterprises and startups worldwide. The team has rich industry experience and in-depth technical expertise to develop business-centric iOS apps that help enterprises to stay ahead in the market.

The inventive leader behind the success of Affle

Anuj Khanna Sohum is the Founder, Chairman, and also serves as the Chief Executive Officer of Affle. His entrepreneurial leadership and strategic vision have set Affle on the growth path to be the global audience & data platform for both commerce and brand customers. Mr. Anujaims to address industry challenges including digital fraud and data privacy through technology innovations. He ensures strategic alignment across all key stakeholders resulting in sustainable growth & value creation.

Anuj is a serial entrepreneur with 18 years of experience in leading tech & data platform-based businesses. He is an alumnus of Harvard Business School (OPM), Stanford GSB (SEP) & NUS Computer Engineering.


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