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The Silicon Review Asia

A unique GPS solution provider whose sole focus is on safety of the commuters Asti Infotech Pvt. Ltd

The Silicon Review
February, 2020

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“The unique tracking solutions designed by our team suit diverse customer needs.”

There is no computer, smartphone or tablet without the integration of a GPS tracking technology. In recent time the GPS technology is being used in businesses and personal households. The GPS tracking market is gaining traction and its potential looks promising. Many applications implement navigation system for transport information and mapping, but it is also being used for fleet monitoring.

 In the recent fast paced lifestyle we have to be well equipped with self-defense equipment and GPS tracking solutions to protect your belongings and yourself. Asti Infotech Pvt. Ltd. is a GPS solutions provider based in Bangalore, India. The company was founded in 2013 and the founders of the company had a single-minded purpose of exploiting the new technologies on the horizon at that time to place simple and handy solutions in the hands of a fast-growing potential customer base in the mobile and internet space.

In conversation with the key executives of Asti Infotech Pvt. Ltd

Q. Can you tell in brief about your products and services?

The product suite that has completed the full lifecycle and is out in the market includes:

Q. Our GPS school bus tracking system, Trakom ensures peace of mind for parents by tracking and updating them about the location of their children during their commute or in the school premises. Smart communication ensures convenient communication between parents, mentors and students.

Imprint, Salesforce performance monitoring solution gives a great tool in the hands of sales managers and professionals to improve their productivity and helps them attain their highest potential.

Our Fleet management solution, AFM uses technology to assure safer commute to employees and greater control to corporate companies to manage their fleet of vehicles.

Vehicle Tracking and Monitoring Solution is a great tool for fleet managers in the transportation/logistics industry to plan and track the transportation needs of business more efficiently.

Asti School ERP Solution, a comprehensive solution which smoothly integrates multiple departments of a school and adds values to the overall management of school activities.

RFID Attendance Management and Student Monitoring Solution automates attendance management system in schools and school buses which ensures student safety, where technology comes handy.

Driver Drowsiness Detection Solution monitors all the potential symptoms of fatigue and provides real-time alerts for the driver’s fatigue condition.

Q. How successful was your first project? Share the experience.

Our flagship product, GPS & RFID-based school bus tracking system - Trakom ensures peace of mind for parents by tracking and updating them about the location of their children during their commute or in the school premises. Smart communication ensures convenient communication between parents, mentors and students.

Q. What challenges did you face in your initial years? What can your peers learn from it?

Competition was one of the biggest challenges for the survival of our startup. The competitive environment kept Asti on its toes and we felt the heat of fierce competition for our business. Also, marketing of our brand/product within the limited budget and winning customers trust were the other challenges. We never gave up on the challenges & in fact, we raised our team spirit to a level where all the challenges looked very small. We believe “Team work makes the dream work”.

Q. Between ever-increasing market sophistication, needs, and diversified customer base, many businesses and IT leaders don't know what they have—even when they think they do. How do you manage to serve the needs of a highly volatile market?

We solve daily life problems, so most of our solution is user-friendly which are developed on Android and IOS which comes handy to smartphone users, meanwhile for non-smartphone user’s application handles communication using SMS and IVR.

What do you feel are the reasons behind your company’s growth?

A strong technical team and a group of experienced and passionate mentors.

Q. Do you have any new products ready to be/getting ready to be launched?

Our quality lab is working on the AI-based face recognition technology which is in the development stage and will be soon in the market.

Q. As a question on sustainability, where do you see your company a couple of years from now?

Asti continues to mine new technologies to expand its product line and customer reach are the twin objectives in the plans for the next few years. Over the next five years, we foresee ourselves as a well-established technology-driven company offering solutions that enhance the lives of its customers and users worldwide.

Key executives behind Asti Infotech Pvt. Ltd

Mahendra Pratap, the CEO

He is passionate about ideating and incubating ideas to new products and commercial enterprise opportunities. As a serial entrepreneur, he enjoys interacting with original thinkers and also mentors several other entrepreneurs. He has a B. Tech degree from IIT Kanpur and has 20+ years of industry experience working at multiple leadership levels with top-notch organizations.

Sunity Choudhary, Co-Founder and COO

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She has been in product development for many years. She spent a lot of time working in the USA, the UK and Belgium. She is very passionate about innovation and technology. She is a Kathak dancer and performer and a staunch Yoga believer and practitioner.

Sonal Malhotra, Co-Founder, VP

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Seasoned professional with experience in all aspects of Business Analysis, Business Development, Account Management and Contract Management. Go-Getter by nature, results-driven and Business Development Professional with a record of success at driving and generating incremental revenue and profits.

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